AtreNews

September

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Scobleizer Gives Props to AtreNet

Robert Scoble, Scobleizer.com, crystallized the single think you want to achieve with website design in a recent post, "Makes me want to click." It was all the more poignant as Robert's post was about his critical impressions of startup company websites. Robert was talking about Quantivo.com, a website AtreNet designed and launched last month. We appreciate the recognition and want to thank Albert Gouyet, VP Marketing of Quantivo, for providing the critical input that guided our design team.

Visit Scobleizer.com

Polycom Gets Global with AtreNet

This month AtreNet initiated a new project with Polycom. When Polycom wanted a website optimized to support their strategic global marketing objectives, they called AtreNet. We are working with Polycom management to define a web strategy and implement updates to their web infrastructure that achieves a number of goals, such as; making it easier to add new localized websites, simplifying translation management, improving reporting, and enabling both global and local control of web content. AtreNet is implementing our ANCRS TeamSite enhancements to deliver a flexible, simplified global content publishing system to Polycom.

Learn More About AtreNet ANCRS

State of the Art B2B Design: Quanitvo

When Quantivo, the makers of a revolutionary on-demand customer analytics service, needed help preparing to go to market, they approached AtreNet to develop a new logo, color standards, website, collateral, and corporate identity materials. Working directly with Quantivo's management team, AtreNet launched Quantivo's new website (www.quantivo.com) this month. See what Brian Kelly, CEO of Quantivo, has to say about working with AtreNet.

View Brian Kelly's Video

Arthur Coleman, CMO at IronKey Gives AtreNet the Biz

IronKey, Inc. is the maker of the world's most secure USB flash drive. In 2008, IronKey needed an updated website that elevated their brand and effectively captured sales opportunities from individuals, as well as volume purchases from government and enterprise. AtreNet redesigned the website with persona-based user pathways that drove visitors to the appropriate sales-centric outcome. Arthur Coleman, Chief Marketing Officer of IronKey, shares his views of working with AtreNet.

View Arthur Coleman's Video

Symantec looks to AtreNet to Boost TeamSite ROI

AtreNet TeamSite experts worked with Symantec to identify the primary maintenance activities on their partner portal with the goal of reducing manual effort, increasing TeamSite utilization and ROI, and streamlining the publishing processes. Based on AtreNet's knowledge of TeamSite best practices, we provided a report containing clear strategies for improving the efficiency of Symantec's partner portal web maintenance operations.

Visit our Portal Page

AtreNet TechNote: Refactoring HTML – Making the Goods Better

When a search engine visits your site, the first thing it notices is the markup. If the markup isn't doing its part to paint a clear picture of your site then you're missing out on some easy wins for search engine optimization. The act of converting HTML from an older, murkier implementation to a fresh, clean one is known as refactoring. There are many benefits such as, improved performance, better SEO, greater compatibility with browsers, and more.

Learn how refactoring your website's HTML can save your company money